Greg Durrell

Canada , 2018 / 76 min / English and French OV with French subt. / documentary

Collaboration Design Friends

Design Canada chronicles the history of Canadian graphic design and how it shaped a nation and its people.

Through the lens of graphic design, Design Canada follows the transformation of a nation from a colonial outpost to a vibrant multicultural society. Not only does it celebrate Canada’s contributions to the design world, but it also asks more fundamental questions about how design can truly shape a nation and its citizens. What defines a national identity? Is it an anthem? A flag? Is it a logo or an icon? And how do these elements shape who we are? In the 1960s and 70s, a group of now world-renowned designers ushered in the golden age of Canadian graphic design and created some of Canada’s most enduring symbols that unified the country.

Director Greg Durrell believes the film to be bigger than design, although it is about symbols and logos and flags. According to him, these things have a deeper significance and meaning than we typically think about. Retracing Canada's design lineage is a reminder that to know a country’s graphic design is to know its history.

Wed 11/03 18:30 Cinémathèque EN & FR OV with FR subt. Public

“It's the untold story of the images that shaped Canada's identity and it's not just for design nerds.” Leah Collins, CBC Arts, 07/03/2017

Design Canada makes a case that graphic imagery has helped one of the world’s largest nations find a recognizable identity. Like hockey and radio, visual iconography has been there to reassure citizens from two major language groups and increasingly multitudinous backgrounds that they somehow belong together. […] [The film is] an appropriately well-ordered intro to a subject almost all Canadians have thought about, even if they had no idea that’s what they were doing.” Ken Eisner, Georgia Straight, 04/07/2018

Design Canada illuminates the many pieces that comprise the puzzle of Canadian identity.” Pat Mullen, Point of view Magazine, 22/06/2018

Cast & Credits
Burton Kramer, Fritz Gottschalk, Hans Kleefeld, Douglas Coupland, Heather Cooper, James Valkus, Jean Morin, Jim Donoahue, Pierre-Yves Pelletier, Raymond Bellemare, Rolf Harder, Stuart Ash
Chris Romeike, Ben Johnson
Nick Bedell, Toby Hulse
Mark Lazeski, Mike Rocha, Ben Hulse
Film First, Hulse & Durrell
Film First

Greg Durrell is a partner at Hulse & Durrell, a Vancouver-based design firm that develops brands, products and films for various organisations. Their client list includes the International Olympic Committee, the Canadian Olympic Team and NBC Sports, to name a few. Greg Durrell and his partner Ben Hulse began working together in 2007 on the Vancouver 2010 Olympic & Paralympic Games design team, and went on to lead a comprehensive rebrand of the Canadian Olympic Team in 2011. More recently, they’ve provided design leadership for several International Olympic Committee initiatives, from digital channels to global licensing programs. The lack of documentation on Canadian design made Greg Durrell direct his first feature film.

  • 2018 – Design Canada (documentaire / documentary / Dokumentarfilm)