Official Selection - Out of Competition

Geoff Mcfetridge: Drawing a life

Dan Covert
Artistic Collaborations Documentaries 2023 81 min United States
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An inspiring meditation on creativity and intentional living

The iconic work of visual artist Geoff McFetridge is everywhere, but his name is unfamiliar to most. He is responsible for creating some of the most recognizable graphic designs of the twenty-first century across a range of media. But this film is more than a primer on his career—it’s about the choices we confront in trying to lead meaningful lives, and how we use our most precious resource: time.

  1. This intimate look at Geoff McFetridge reveals an introspective, down-to-earth, and deeply innovative creator who enviably manages to balance his demanding career with family. An absorbing documentary which will inspire audiences to follow their hearts and live intentionally.


Accessible from 16 and over


  • Dan Covert
  • Erik Auli
  • Amy Dempsey


  • Claudio Rietti
  • Daniel Vecchione


  • YouTooCanWoo


  • Derek Muro
  • David Perlick-Molinari


  • Dress Code


Friday 08 March 2024 17:15
Lieux : Ciné Utopia
Audio : English
Subtitles : English
Screening : Public Screening


Dan Covert

Dan Covert
Dan Covert

Dan Covert is an American director, artist, and graphic designer who lives and works in Brooklyn, New York. As a cofounder of the prolific production company Dress Code, he has worked on numerous commercials and short branded projects for iconic companies such as Apple, Sweetgreen, Delta, and the Gates Foundation. Geoff McFetridge: Drawing a Life is his first feature documentary.


  • Geoff McFetridge: Drawing a Life 2023
  • Kid Boxer (short) 2019
  • Coke Habit (short) 2017
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