INDUSTRY DAYS : Unconscious Bias & Decision-Making in the Film Industry

How cognitive shortcuts influence our creative and institutional decisions

In the creative industries, our decisions often seem guided by knowledge, instinct, or experience. However, invisible cognitive mechanisms, unconscious biases, subtly influence our choices, from project selection to storytelling. How do these brain mechanisms impact diversity and equity within the audiovisual industry?

To address this question, Samah Karaki, a PhD in Neuroscience renowned for her rigorous and humanistic approach, will present how our environment and biology shape our social behaviors.

By the end of this session, participants will be able to: Master the mechanisms of unconscious thought, diagnose biases within strategic decision-making, apply practical methods to ensure greater equity and authentic diversity in future productions.